What the Decline of IDFA Means for Marketers

Opting out means that IDFA won't be available for a specific app Only if the user changes their mind and turns on tracking for this app

For CTV, removing IDFA from the marketing equation makes contextual targeting more relevant, especially as more publishers begin to share show-

idfa meaning For CTV, removing IDFA from the marketing equation makes contextual targeting more relevant, especially as more publishers begin to share show-

idfa android IDFA Bertha Fund