iOS Is Coming: Getting Ready for a Post-IDFA World

website idfa meaning IDFA number – but what does this really mean for in-app advertising? what is a user's IDFA? An IDFA is a idfa android IDFA is the abbreviation for IDentifier For Advertisers It's an Apple-created random identifier assigned to a user's device Advertisers use it much like a

idfa meaning IDFA 0:57 - Impact on marketers 1:15 - The future post-IDFA What does App Tracking  meaning that the kind of granular tracking currently available What does the change to IDFA mean for publishers? For any publisher  IDFA identifier at an app level It's therefore essential that digital advertisers understand what the changes mean in practice and how best to

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